The Belleville Senators unveil their uniforms and inaugural season patch


The Belleville Senators unveil their uniforms and inaugural season patch

The Belleville Senators unveiled the uniforms they will wear during their inaugural season in the American Hockey League during a public ceremony at the Quinte Mall on Saturday. The team welcomed hundreds of enthusiastic fans from throughout the Bay of Quinte area for the event.

Players, coaches and management joined these hockey fans as the team unveiled both a predominantly white and a predominantly black uniform.  Each of these versions features a classic, heritage style “B” positioned prominently in the middle of the jersey. Both jerseys also don a commemorative inaugural season patch on their shoulders. This inaugural season logo, unveiled today, pays tribute to the City of Belleville where the team will play its home games and will only be used on the uniform for the 2017-18 season.

Inaugural Patch

The home jersey is predominately white, with a singular black and red stripes across the chest. The “B” logo is in black, framed in white and red trim, and centred on these stripes. The sweater also has black and red stripes on the middle of the arms, within the collar and along the base trim. The white sweater number design will utilise a heritage style font that is predominantly black with white and red trim. The sweater is complemented by black and red gloves as well as black pants with red and white stripes down each side. The home uniform will pair with a white helmet which includes the team’s logo, inaugural season patch and player’s number on front and back.

White Uniforms

The away jerseys are predominately black, with white and red stripes across the chest and arms, and around the collar. The “B” logo remains identical to the home jerseys with players employing the same pant and glove design along with a black helmet. The sweater will utilise the same number font, but in predominantly white with black and red trim.

Black Unifroms

The jerseys were worn for the first time by players representing Belleville Minor Hockey (Maguire Shortt, a player with the Jr. Bulls bantam team) and the Quinte Red Devils (Bailey Matthews, with the major midget team). Fans were also treated to a panel discussion with members of organisation answering questions from the crowd. Ottawa Senators mascot Spartacat took part in the festivities and there was an autograph session with two players from the team. Fans were also able to purchase official team merchandise and season tickets for the first time outside of Yardmen Arena.

“We are incredibly proud to officially introduce the uniforms for our inaugural season,” said Rob Mullowney, Chief Operating Officer of the Belleville Senators. “They show how proud we are to be here in the City of Belleville while remaining inspired by the classic style of our brand and our connection to the Ottawa Senators. We cannot wait to see our players and fans wearing these uniforms for the first time!

“All authentic and replica jerseys will be made by CCM Hockey, the official jersey supplier of the American Hockey League. They were designed and created as a collaborative effort by the Belleville Senators’ staff along with Mike Wallace, Edtmun Jasvins and John Forget of the Ottawa Senators.”

Fans can pre-order their official Belleville Senators jersey by visiting the team’s website at or their merchandise store in the Quinte Sport and Wellness Centre beginning Monday. Each pre-order requires a $50 deposit.

A video of the uniform introduction is also available on the team’s website and through its social media channels.

Roger Lajoie / Vice President, Communications / +1 (613) 967-8067

About the Belleville Senators

The Belleville Senators are an American Hockey League franchise set for their inaugural season in 2017-2018. The team serves as the primary professional development affiliate of the Ottawa Senators in the National Hockey League. Upon their relocation to the Bay of Quinte area, the team will play its home games in the newly renovated Yardmen Arena. You can follow the Belleville Senators on the team’s official Facebook, Twitter and Instagram pages via @BellevilleSens, or visit us at for more information.

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