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Alarm Systems returns as Belleville Sens Ice Crew sponsor through 2024-25

July 6, 2023

The Belleville Senators are today announcing an extension of their ongoing partnership with Alarm Systems, through the 2024-25 American Hockey League season.  

As part of the updated agreement, Alarm Systems will continue as the sponsor of the Belleville Sens Ice Crew and will retain similar advertising and branding opportunities inside CAA Arena, as it did last season. New to the deal this year, Alarm Systems will be featured as an in-ice sponsor and will also be partnering with the team for a new in-season contest. with additional information to be announced at a later date. 

“Alarm Systems is excited to extend our partnership with the Belleville Senators,” said Marketing Coordinator Laura Thurston. “We are extremely proud to support a fellow community-focused organization and look forward to another successful season as the official presenting sponsor of Ice Crew.” 

“We are excited to continue building on our strong relationship,” said Belleville Sens Senior Vice President of Business Operations Breanne Matthews. “We as an organization know the importance and value that Alarm Systems brings to our community as they continue to invest in the safety and well-being of the Bay of Quinte region.”

For more information on partnership opportunities for your business, contact Belleville Senators Senior Manager of Corporate Partnerships and Marketing, Marie Pineault (   

Belleville Senators season seat memberships,group experiences and Business Elite memberships for the 2023-24 season are all currently on sale, with more information available via the Belleville Sens website.    

About Alarm Systems 

Locally owned and operated since 1972, the company has earned trust from over 10,000 commercial and residential customers with our technical expertise, high quality products and individualized customer service. We offer total security for homes and businesses including a personalized consultation, remote services, home automation, energy management and alarm monitoring. Our goal is to ensure all our customers enjoy peace of mind at an affordable price. 

About the Belleville Senators 

The Belleville Senators are the American Hockey League affiliate of the National Hockey Leagues’ Ottawa Senators and have been operating in the AHL since the 2017-18 season. The Senators play their home games out of the CAA Arena at the Quinte Sports and Wellness Centre and have graduated more than 60 players to the NHL since moving from Binghamton, New York, ahead of the 2017-18 season. 


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