Skip to content

News Release

B-Sens ready to celebrate 30th annual McHappy Day

May 7, 2024

The Belleville Senators are excited to once again partner with McDonald’s for the 30th annual McHappy Day on Wednesday, May 8th, in support of The Children’s Foundation in the Bay of Quinte Region.

The Children’s Foundation aims to provide and fund programs ensuring all children and youth have social and physical opportunities to explore, learn, play, and thrive.

Throughout the 2024 Calder Cup Playoffs, our fans have shown the B-Sens an overwhelming amount of support. We want to encourage those fans to continue to support our organization and McHappy Day by visiting your local McDonald’s on May 8, 2024, and if you’re lucky, you may get to see a few familiar faces.

“We’re so excited to again be supporting McHappy Day with our local McDonald’s restaurants and bringing Belly out to meet customers and fans,” said Belleville Sens Senior Vice President of Business Operations Breanne Matthews. “Community engagement and support is so important to us as an organization. We feel like being able to help children in our area to have equal opportunities to attend camps and play team sports is an extremely worthwhile cause.”

Breanne Matthews, the Senior Vice President of Business Operations for the Belleville Senators Hockey Club, and our beloved mascot Belly, will be on-site at the McDonald’s on 185 North Front Street between noon and 1 pm! A portion of proceeds from every McDonald’s menu item sold all day long goes to supporting The Children’s Foundation, with national funds being raised for the Ronald McDonald House.