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Press Release

Belleville Senators Partner with FanSaves Offering Fans a Digital Coupon Book

February 16, 2023

Belleville, ON- Ottawa-based tech startup, FanSaves, a digital couponing platform that gives fans access to discounts and deals from team’s sponsors, has partnered with the Belleville Senators to help the team highlight local businesses and connect their fans to exclusive offers.

The partnership is a special one for FanSaves Co-Founder & CEO, Shannon Ferguson, who graduated from Loyalist College in 2009 from the Broadcast Journalism program and lived in the city again from 2014 to 2015.

“I’m so excited to work with the Sens because Belleville is like a second home to me. I have deep ties here and to be able to bring our technology to a city I know so well means a lot to me,” said Ferguson.

The Sens Digital Coupon Book will be available to the public and will offer fans and visitors to the area discounts and deals from local Belleville Senators sponsors and partners. Season ticket holders will have access to better, more exclusive deals. The platform is free to use and can be accessed at or on the mobile app.

“We’re so excited to extend our partnership with FanSaves and to provide these offers to Belleville Sens fans, while also giving our valued Season Ticket Members access to exclusive deals,” said Belleville Sens Coordinator of Corporate Partnerships Evan Jeffrey. “We believe this partnership will bring even more added value to our fans and enhance their experience on and off the ice.”

As technology continues to have a growing impact on the sponsorship industry, the Senators are excited to be at the cutting edge. With plans to promote the shop local movement and activate and engage their fan base, the Sens’ new digital coupon book will give people a new way to learn about and support team partners.

FanSaves is rapidly expanding across North America, currently working with nearly 70 teams and organizations across 19 professional leagues and featuring thousands of deals from over 900 brands and businesses. The Ontario-based sports tech startup is making a major impression on the way fans engage with team sponsors.

The Senators are currently in the push for an AHL playoff spot in the tightly-contested North Division.


With a goal to eliminate paper coupons from professional sports and make it easier for teams and their sponsors to track customer analytics, FanSaves is a B2B SaaS company that continues making waves in the world of sports tech and sponsorship. The startup is an official league partner of the AHL, the ECHL and the USHL with a growing roster of teams in those leagues as well as in the NLL, MiLB, CEBL, G-League, USL, OHL, WHL, QMJHL, MASL, SPHL and more. The company is a strong leader in the Ottawa area and beyond; winning a 2021 Best Ottawa Business Award for Best Leaders for Diversity, Equity & Inclusion with Co-Founder & CEO, Shannon Ferguson receiving a 2022 Forty Under 40 award in Canada’s national capital region, Ottawa’s 2022 Businesswoman of the Year- Emerging Entrepreneur and most recently the 2023 Business Elite Awards 40 Under 40 Award, highlighting successful leaders across North America.


The Belleville Senators are the American Hockey League affiliate of the National Hockey Leagues’s Ottawa Senators and have been operating in the AHL since the 2017-18 season. The Senators play their home games out of the CAA Arena at the Quinte Sports and Wellness Centre and have graduated more than 60 players to the NHL since moving from Binghamton, New York, ahead of the 2017-18 season.

For more information contact:

Benji Bloom
Marketing Manager, FanSaves

Evan Jeffrey
Coordinator, Corproate Partnerships, Belleville Senators



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