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Belleville Sens bring exclusive merchandise benefits to the forefront for Season Seat Members

September 8, 2023

It’s no secret that being a season seat member with the Belleville Senators has unique and exclusive benefits.

These opportunities include noteworthy deals designed to enhance the overall fan experience. Premium and one-year full-season members, along with Flex-25 and Flex-40 holders, will receive a discount of 20% on merchandise (not valid for jerseys) throughout the 2023-2024 American Hockey League campaign.

There is no better time to take advantage of these offers than this season, with the launch of the newly updated merchandise.

Belleville Senators’ Director of Ticket Sales and Service, Alex Pickford, emphasized how pleased he is with the organizational commitment to bringing these rewards to the forefront.

“We want to give our loyal season seat members premium access to our outstanding new merchandise and represent our brand in the community,” he said. “It’s a fantastic way to showcase your admiration and support.”

Manager of Business Operations, Ben Cochrane is also delighted with the latest apparel and souvenirs the franchise is making available for purchase at CAA Arena, online and at the Locker Room (the official merchandise store of the Belleville Senators.)

“We’re excited to be able to bring some new items to the merchandise lineup this season,” he said. “There has been a lot of work put in this offseason to be able to give our fans some great new products that haven’t been seen in our market before. Between new product lines and updated designs, we think the fanbase is going to be happy with the updates.”

Fans will have their first chance to purchase exciting new merchandise on Monday, October 2. The exceptional apparel includes shirts, sweatshirts, hats, and more.

If you wish to learn more about or are interested in becoming a Season Seat Member, please book an appointment with one of our account executives to tour the CAA Arena and find your seats. Please click here or email

Please watch for additional promotions as the beginning of the regular season nears. Single-game tickets for the first half of the 2023-24 campaign are available online at Ticketmaster or on the Belleville Sens website with information on hours for the Belleville Sens Box Office at the Quinte Sports and Wellness Centre, to be released later.

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