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Belleville Sens and Mackay Insurance Brokers Inc. extend partnership agreement

June 8, 2023

One of the Belleville Senators dayone sponsors is continuing its support of the club, as Mackay Insurance Brokers Inc. has renewed its partnership for the 2023-24 American Hockey League season. 

As part of the agreement, which extends a deal from the inaugural 2017-18 campaign, Mackay Insurance will continue with in-arena advertising and support of the Belleville Sens Entertainment Network, along with the “Road to the AHL” video series, promotional night and trading cards.

Mackay Insurance has been proud to support hockey in the Quinte Region for over 35 years and the Belleville Senators since their inception in 2017-18,” said Mackay Insurance Owner Bruce Mackay. As a truly local business, we are proud to extend our partnership with a likeminded organization like the Sens, so we can continue to support the community and enhance the American Hockey League experience for fans across the region.” 

“We love everything that Bruce and his family do in our community and we’re grateful for their continued support,” said Belleville Sens Senior Vice President Business Operations, Breanne Matthews. “Bruce also serves as our team chaplain and is a wonderful resource for our players, as they continue to grow and develop their skills here in the Quinte Region.” 

For more information on partnership opportunities for your business, contact Belleville Senators Senior Manager of Corporate Partnerships and Marketing, Marie Pineault (   

Belleville Senators season seat memberships,group experiences and Business Elite memberships for the 2023-24 season are all currently on sale, with more information available via the Belleville Sens website.    

About Mackay Insurance Brokers Inc. 

Mackay Insurance is proud to haveover 200 years of brokerage experience amongst it’s staff and was founded by David Mackay in 1974, asDavid Mackay Insurance Broker Inc.” in Sawyerville, Quebec. Due to the political climate in the province, David sold the Quebec operations off in 1977 and opened an office in Belleville. Back in the early days, David worked out of the basement of the house, he was the only employee and he started with 25 clients. Today, (2019) now known as “Mackay Insurance Brokers Inc.”, we have grown to well over 8000 clients in just over 40 years, employ 15 full time staff in Belleville and are strategically located in the east end of Belleville. David’s son Bruce became involved in the family business in 1989, became a shareholder in 1993 and purchased the business, taking over as president in December 2003. At Mackay Insurance we aim to provide preferred value to our customers, employees and partners with the highest level of integrity, service, and efficiency. 

 About the Belleville Senators 

The Belleville Senators are the American Hockey League affiliate of the National Hockey Leagues’ Ottawa Senators and have been operating in the AHL since the 2017-18 season. The Senators play their home games out of the CAA Arena at the Quinte Sports and Wellness Centre and have graduated more than 60 players to the NHL since moving from Binghamton, New York, ahead of the 2017-18 season. 


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