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Belleville Sens win AHL award for community service excellence

July 21, 2023

The Belleville Senators are honoured to receive the Eastern Conference Community Service Excellence Award for their exceptional community relations efforts last season.

The organization was fully recognized on Thursday evening at the 2023 American Hockey League Awards Gala during the Annual Board of Governors Meetings in Hilton Head Island, South Carolina.

“We as an organization are consistently striving to help make a positive impact in the Bay of Quinte Region,” Senior Vice President of Business Operations Breanne Matthews said. “To be recognized by the American Hockey League for our efforts in the community this season is truly gratifying. I’m again incredibly proud of the dedication and commitment our entire staff shows daily.”

This past season, the franchise was able to donate $246,996.31 back to local community groups and charities through various events and activations.

The team also contributed over 2,600 tickets during the campaign to local first responders, military members, and youth groups.

Throughout the hockey season, the organization also gave team personnel a unique opportunity to return to the classroom with the “Sens in School” initiative.

In total, the program impacted over four thousand students, and eight thousand in-house designed colouring and activity books were distributed during 21 visits to area schools. While the consistent reinforcement of core values such as discipline, hard work, personal development, inclusion and integrity from staff and players was prevalent.

The Senators were also applauded for the success of their Signing Station activation, which helped to create a more personal connection between players and fans at each home game. The ability to interact with local hockey heroes only furthered the strong community-oriented feel at CAA Arena.

This latest honour comes after the franchise received three awards at the 2023 AHL Team Business Meetings presented by Ticket Evolution, held at the JW Marriott Starr Pass Resort in Tucson, Arizona, in June.

More information on single game tickets will be released ahead of the season, but for now, Belleville Senators season seat memberships,group experiences and Business Elite memberships for the 2023-24 season are all currently on sale. You can get more information via the Belleville Sens website.

About the American Hockey League

In operation since 1936, the AHL serves as the top development league for all 31 National Hockey League teams. Nearly 90 percent of today’s NHL players are American Hockey League graduates, and more than 100 honored members of the Hockey Hall of Fame spent time in the AHL in their careers.

About the Belleville Senators

The Belleville Senators are the American Hockey League affiliate of the National Hockey Leagues’ Ottawa Senators and have been operating in the AHL since the 2017-18 season. The Senators play their home games out of the CAA Arena at the Quinte Sports and Wellness Centre and have graduated more than 60 players to the NHL since moving from Binghamton, New York.

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