Front Office

Leadership

Vice President of Business Operations

Ticket Sales and Service

Director, Ticket Sales & Service

Alex Pickford is in his second American Hockey League season but fifth with the Senators organization, after joining the NHL parent club in Ottawa as an account manager in 2018. Alex joined the Belleville Sens in November for the 2022-23 campaign as the team’s new Director of Ticket Sales and service. A graduate of Fleming College in his hometown of Peterborough, Pickford lives in Cobourg with his wife Abigail and their golden retriever Daisy. Alex manages the sales team and is responsible for creating all ticket programs for the Sens.

Fast Facts

My family: My wife Abigail and our golden retriever Daisy.

Favourite part of the job: Developing and managing daily sales strategies within the sales department and always striving to create ways to help fans build memories that’ll last a lifetime.

Favourite arena food: Hot Dogs

Where you’ll find me on game nights: Walking around CAA Arena, meeting fans and helping the sales team with game day tasks.

Non-hockey things I enjoy: Relaxing with my wife, walking with our dog Daisy, watching movies/TV shows and working out.

I spent my summer: Planning for the 2023-24 season, travelling to many Blue Jays games, concerts and creating new memories with my wife, family, and friends.

Best advice: If you are afraid to try, you will not know the result; you must be brave and face it. Create new opportunities and always be the hardest worker in the room.

pickforda@bellevillesens.com

Sr. Account Executive, Ticket Sales and Service

Alex Siragusa enters his third season with the Belleville Sens. The Guelph, Ontario native joined the Senators ahead of the 2021-22 campaign, after graduating from the Sport Management program at Brock University, in St. Catharines, Ontario.

Fast Facts

My family: Angelo Siragusa (Dad), Catharine Siragusa (Mom), Julian Siragusa (Younger Brother, plays OUA Lacrosse with the University of Guelph)

Favourite part of the job: talking with people and seeing how happy they are coming out to a game and have a great time

Favourite arena food: pizza

Where you’ll find me on game nights: all over the arena

Non-hockey things I enjoy: listening to music and spending time with friends and family

I spent my summer: visiting friends and family while doing a little bit of travelling

Best piece of advice: Mistakes are a part of life, its how you learn from them that makes you successful

siragusaa@bellevillesens.com

Account Executive, Ticket Sales and Service

Corey MacNeil joined the Belleville Senators sales team during the 2023-24 season. Coming from Ajax, Ontario, he graduated with a diploma in Sport Management from Durham College. During his time at Durham College, he obtained a Ticket Sales & Service Internship with the Oshawa Generals Hockey Club. Additionally, Corey is a minor league hockey coach and is very passionate about sharing his love of the game with others.

Fast Facts

My Family is: My mom, dad and two brothers.

Favourite part of my job: Game days.

Favourite arena food: Wraps.

Where you’ll find me on game nights: Walking around the CAA Arena and interacting with fans.

Non-hockey things I enjoy: Being active and traveling.

I spent my offseason: Playing hockey, golf, and traveling.

Best piece of advice: Don’t be careless, but don’t be too careful either. You cannot be afraid to lose.

macneilc@bellevillesens.com

Account Executive, Ticket Sales and Service

Adriano Giusto is entering his first season with the Belleville Senators. After graduating from the Sport Management program at Brock University in 2022, Adriano will be joining the Belleville Senators ticketing team ahead of the 2023-24 season with the primary focus on selling our season seat memberships & group packages. Giusto spent last season working as a Ticket Sales & Service Associate for the Toronto Blue Jays Baseball Club.

FAST FACTS

My family: Mom, dad, brother & dog

Favourite part of the job: Seeing & interacting with our fans

Favourite arena food: Chicken fingers & fries

Where you’ll find me on game nights: Everywhere around the CAA Arena

Non-hockey things I enjoy: Trying out new restaurants and movie nights

I spent my summer: Traveling & playing various sports (hockey, soccer & golf)

Best advice: Enjoy the little moments & enjoy the ride!

giustoa@bellevillesens.com

Account Executive, Ticket Sales and Service

Keegan Hill-Brown enters his first season with the Belleville Sens. The Meaford, Ontario native joined the Senators at the end of the 2023-2024 campaign, after graduating from the Sport Management program at Brock University, in St. Catharines, Ontario.

FAST FACTS

My family: Joanne Hill (Mom), Dave Brown (Dad), Emmalee Hill-Brown (Sister)

Favourite part of the job: Working with other like-minded professionals in sport and interacting with fans.

Favourite arena food: Hot Dogs.

Where you’ll find me on game nights: Around CAA Arena.

Non-hockey things I enjoy: Working out, basketball, and golfing.

I spent my summer: Travelling, spending time with friends and family.

Best advice: Don’t be afraid to try new things.

hillbrownk@bellevillesens.com

Account Executive, Customer & Membership Services

An Ottawa native, Jimuel Cedo is entering his second season with the Belleville Senators. After graduating from the Sport Business Management program at Algonquin College in 2022, Jimuel joins the Belleville Senators front office team ahead of the 2023-24 season and will be primarily servicing the accounts of season seat members. Cedo spent last season working as a Ticket Sales & Service Intern for the Ottawa Senators.

Fast Facts

My Family is: Cynthia Cedo (mom), Manuel Cedo (dad), & Chalsea Cedo (sister)

Favourite arena food: Chicken Fingers w/ fries

Favourite part of my job: Working with other sports professionals that share the same passion and building relationships with fans while providing unique experiences and memories that will last a lifetime

Where you’ll find me on game nights: Guest Services Table

Non-hockey things I enjoy: The Miami Heat and Miami Dolphins. Spending time with family, Travelling, and basketball.

I spent my offseason….: Volunteering with Atletico Ottawa (CPL) and Ottawa BlackJacks (CEBL), spending time with family.

Best piece of advice: “Trust the Process”

cedoj@bellevillesens.com

Account Executive, Ticket Sales and Services

irvings@bellevillesens.com

Corporate Partnerships

Manager, Corporate Partnerships

Jeremy Coulter joins the Belleville Senators for the 2025-26 season from the Peterborough Petes of the Ontario Hockey League, where he served as Manager of Corporate Partnerships. A graduate of the Sports Business Management program at Durham College in Oshawa, Ontario, Coulter is relocating to the Quinte Region with his wife Miranda and daughter Rebecca, who now plays for the Belleville Bearcats U18AA team. Jeremy manages the Corporate Partnerships team and is responsible for creating corporate partner activations for the Sens.

Fast Facts

Favourite part of the job: Working with Corporate Partners and see their marketing plans come to life at our game. Sharing in that success and seeing their business grow due to our partnership.

Favourite arena food: Popcorn

Where you’ll find me on game nights: Walking the arena and meeting with partners.

Non-hockey things I enjoy: I enjoy golf in the summer, along with running and working out.

I spent my summer: Travelling with my daughter to her competitive hockey events as she gets invited to camps.

Best advice: Focus on building relationships, not just partnerships. Long-term success in sports business comes from understanding what matters most to your clients and delivering value that extends beyond the rink.

coulterj@bellevillesens.com

Sr. Account Executive, Premium Sales & Service

Fast Facts

Best piece of advice: If you’re ever travelling, throw the golf clubs in the trunk just in case

hillj@bellevillesens.com

Coordinator, Corporate Partnerships

bergeronl@bellevillesens.com

Operations

Manager, Business Operations

Ben Cochrane is in his third American Hockey League season, after joining the Belleville Sens ahead of the 2021-22 campaign. A native of Ottawa, Cochrane graduated from the Business Administration program at Algonquin College and eventually moved to Cobourg, where he’s lived for close 20 years. Cochrane handles the day-to-day business of the hockey club, while also pitching in with ticketing help and other duties. He also spearheaded and coordinates the team’s Sens In School program.

Fast Facts

Fave part of their job: The people. I love connecting with fans when they come in and around the arena.

Talk to me about: The Senators! I grew up in Ottawa when the team came into the league and have been a fan ever since.

Fave arena food: Hot dogs for me. There’s something different about an arena or ballpark hotdog.

Where you’ll find me on game nights: Box office, guest services or just wandering the rink.

Non-hockey things I enjoy: BBQ. Annoying my kids. Dad jokes.

I spent my summer: Summer relaxation is friends and food for us. Cooking in the backyard is my happy place!

cochraneb@bellevillesens.com

Business Operations Coordinator

proulxm@bellevillesens.com

Marketing

Manager, Marketing

Kelsey Thompson-Ellis joined the Belleville Senators ahead of the 2025-26 season. A Stirling, Ontario native, Thompson-Ellis’ local connections extend to Loyalist College, where she graduated from the Television and New Media Production program in 2014 and the Public Relations and Event Management program in 2017. Thompson-Ellis most recently worked with S-Media in Toronto, Ontario, on a documentary featuring individuals and organizations making positive changes in hockey. In her new role, she’ll oversee the Belleville Senators’ marketing initiatives. A high school baseball player, Thompson now lives in Belleville with her husband Zach and her hound dog, Beau.

Fast Facts

Favourite arena food:  Popcorn

Where you’ll find me on game nights:  Grabbing a snack from the Bell Boulevard Brewhouse

Non-hockey things I enjoy: Going to concerts, gardening

I spent my summer: Spending time with family

Best advice:  Always take a breath and approach challenges with a level head

thompsonellisk@bellevillesens.com

Coordinator, Marketing

Morgan Blaind joins the Belleville Sens for her first season in 2025-26. Blaind comes to Belleville after a stint with the Ontario Hockey League’s Peterborough Petes, where she held the role of Marketing and Community Engagement Coordinator for the past three seasons, and was part of Peterborough’s OHL championship in 2023. Blaind graduated with honours from the Sports Management program at Durham College in Oshawa, Ontario, where she also played varsity soccer. Blaind is a native of Cobourg, Ontario, where she currently lives with her cat Romeo.

Fast Facts

Favourite part of my job: Storytelling for the players

Favourite arena food: Chicken fingers

Where you’ll find me on game nights: Gathering content and helping to execute marketing initiatives around the rink

Non-hockey things I enjoy: Running, Going to the Gym, Golfing, Reading

How I spent my summer: Golfing, hanging out outside

Best advice:  Try everything once

blaindm@bellevillesens.com

Communications and Media

Manager, Broadcast & Communications

David Foot enters his fourth season as a member of the Belleville Senators’ front office and eighth as a member of the Sens broadcast team.

Prior to his time in the American Hockey League, David worked in radio newsrooms with Quinte Broadcasting in Belleville, Ontario and My Broadcasting Corporation in Peterborough, Ontario. Over the course of his career, the Newmarket, Ontario native has provided TV and radio play-by-play coverage for the Belleville Bulls, Peterborough Petes, Trenton Golden Hawks and Wellington Dukes, along with various other teams, sports, and events.

A graduate of Loyalist College in Belleville, Foot lives in “The Friendly City” with his wife Jenna, dog Chandler and cat Phoebe.

Fast Facts

My family is: My wife Jenna, dog Chandler and cat Phoebe

Favourite part of my job: Traveling to new cities and rinks across the American Hockey League and bringing the excitement of the AHL product to fans across the Quinte Region and beyond

Talk to me about: Any sport, video games, cartoons, pop punk, stand-up comedy, space

Where you’ll find me on game nights: Inside the CAA Arena broadcast booth and in the media zone conducting interviews

Non-hockey things I enjoy: Golf, spending time with my family, cruises, music

I spent my summer: Spending time with my wife Jenna and catching up with family, golfing, traveling

Best piece of advice: Trust the process

footd@bellevillesens.com

Front Office

Leadership

John Mathers

Ticket Sales and Service

Alex Pickford

Fast Facts

Alex Siragusa

Fast Facts

Corey MacNeil

Fast Facts

Adriano Giusto

Keegan Hill-Brown

Jimuel Cedo

Fast Facts

Steve Irving

Corporate Partnerships

Jeremy Coulter

Fast Facts

Josh Hill

Fast Facts

Lyndsey Bergeron

Operations

Ben Cochrane

Fast Facts

Melanie Proulx

Marketing

Kelsey Thompson-Ellis

Fast Facts

Morgan Blaind

Fast Facts

Communications and Media

David Foot

Fast Facts

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