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What’s new at CAA Arena this season?

October 17, 2023

The Friendly City is buzzing as the Belleville Senators get set to return to home ice this weekend for the Home Opener presented by CAA. The team is excited to welcome fans back to CAA Arena and showcase all of the changes that have been made over the summer. With that in mind, here are some of the new things to expect when you visit the rink this season.

Aesthetic Improvements

One of the first things fans should notice upon entering CAA Arena are some aesthetic updates to the building, including new team signage and logos, updated advertising, and new directional signage throughout the rink. Additionally, fans will want to head to the north end of the building to check out some new informational graphics showcasing the history of hockey in Belleville, some notable Belleville Sens alumni, submissions from our Sens In School colouring books and more.

Food and Beverage

There’s lots to look forward to this season from our food and beverage providers with Oak View Group. Fans can expect new food and beverage offerings like soft serve ice cream and mini donuts at the Candy Cart, chicken parmesan sandwiches at the Cannifton Carvery, or new craft Molson beer options at in the Craft Corner in the north end. Oak View Group is also introducing new souvenir options this season, with updated popcorn buckets, goalie helmet bowls and hockey stick beverage containers (please note that fans can no longer refill souvenir popcorn buckets from previous seasons). Another big change comes from the team’s new partnership with Pepsi, meaning fans can find their favourite Pepsi beverages around the rink.

New Merchandise

The Locker Room Store and CAA Arena merchandise stand are stocked with lots of brand new gear for you to show your team colours. Find new hoodies, t-shirts, hats and more, featuring designs from Violent Gentlemen, Line Change Co’ and more, with new styles for men, women and kids! Shop in-store at the Quinte Sports and Wellness Centre, or click here to visit the Locker Room Store online.

Winning Wednesdays

Over six Wednesday night home games this season, the Sens will be giving away various prizes, including pairs of tickets to upcoming concerts or events at the Canadian Tire Centre in Kanata, three-month training memberships to F45 in Belleville, merchandise gift cards and other prizes from Belleville Sens partners. Along with the prizing, fans are encouraged to arrive early and take advantage of savings on food and drink including, $5 beer specials on domestic tall cans, $2 hot dogs and a two-for-$10 special on pizza slices. Those specials will run from when gates open at 6:00 p.m., to puck drop. Also on Wednesdays, fans will be able to get churros from the Candy Cart and tater tot skewers from the Front Street Grill.

Sunday Fundays

For the first time in franchise history, the Sens will host multiple Sunday afternoon games at CAA Arena, with a family friendly 2:00 p.m. start time. Stay tuned for more details ahead of our first Sunday Funday game on November 12, 2023 against the Cleveland Monsters.

The Bee Hive and The Sandbox

Fans will notice a new rebrand of the CAA Arena “party boxes”, in partnership with Umbrel Beverage Co. Located on both the northeast and northwest corners of Level 2, The Beehive presented by Bee’s Knee’s and The Sandbox presented by Sandbagger are semi-private spaces that hold between six and eight people. Four complimentary alcoholic beverages are included.

New ticketing options

The Senators have introduced a plethora of new promotional ticket offers this season, including the Family Four Pack (with vouchers for either the concessions or Locker Room merchandise store), the Afternoon Games Pack (with discounted tickets for four afternoon contests), the Pepsi Zone offer (including a free Pepsi beverage voucher with a white zone ticket), our Date Night Pack (including two drinks and popcorn) and more. Check out all our promotional ticket offers by clicking here.

New faces in the lineup

Along with 14 returning players, this year’s Belleville Sens roster also includes at least 12 new faces. They include veteran forward Garrett Pilon (who won a Calder Cup with Hershey last season), offensive weapon Matthew Highmore, veteran forward Josh Currie, rugged power forwards Boko Imama and Jiri Smejkal, along with blueliners Donovan Sebrango, Ryan MacKinnon, and Nikolas Matinpalo. The Sens roster also boasts a handful of prospects, like 2021 1st round draft pick (10th overall) Tyler Boucher, 2020 2nd round draft pick Tyler Kleven and 2021 2nd rounder Zack Ostapchuk, among others.

“We are excited to be adding many new items and activations for our fans this season, as we continue growing our franchise in the Bay of Quinte,” said Belleville Sens Senior Vice President of Business Operations Breanne Matthews. “From food and beverage offerings, to information and education, to new talent on the ice, I’m continually proud of our team on and off the ice, and their commitment to excellence.”

Tickets for all Belleville Sens home games through January 20, 2024, are now on sale online via the Belleville Sens Ticket Hub, or by emailing Tickets for the second half of the season will be available for purchase beginning at 10:00 a.m. on Monday, November 20, 2023, with information on hours for the Belleville Sens Box Office at the Quinte Sports and Wellness Centre, to be released later.

Fans looking to buy second half tickets can secure those seats now, by purchasing season seat membershipsflex packsgroup experiences or Business Elite memberships.

The full 2023-24 Belleville Senators regular season schedule can be found by clicking here.

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