As the Quinte region grows: Belleville Sens continue to build their brand

Between 2016 and 2021, the City of Belleville grew by nearly nine percent. Today over 5,000 more people now call the Friendly City home compared to just a few years ago. This growth creates new opportunities for business, tourism, and sports entertainment in the Quinte Region.

In light of this growth, the Belleville Senators are looking to continue to build on their current partnerships with local small businesses and are looking forward to helping people connect to the community through affordable, family-friendly entertainment. 

Belleville Senators’ Account Executive Ben Cochrane has been eagerly working on reaching out as part of the organization’s efforts to establish mutually beneficial partnerships with Quinte’s business community.  

“A large focus for us right now is continuing to get the word out to see fans return to the games. We know that a critical part of that is reaching back out and working to reconnect with the people and local businesses in the area.” he continued. “Getting reconnected with groups, teams, and businesses is vital to creating a fun and exciting environment in the building. We believe that we provide a fantastic experience for everyone who chooses to attend. We have already seen some renewed excitement with people returning or coming as new season ticket holders, and we are working to continue to build on that over the next few weeks.”

Cochrane says that the organization and front office staff are constantly looking to build their own success and are always working on finding more prospective businesses to partner with and build on their relationship with current ticket holders. 

“We were thrilled to return to CAA Arena for the 2021-22 season and bring some excitement to the area with the team finishing the regular season well and being able to play the first playoff game in franchise history. After a fun finish with some great crowds, it highlighted the potential we have to fill the building, and we are looking forward to continuing to provide a great product to the City of Belleville and the Bay of Quinte area and beyond. It was fun to be able to enjoy this season with our returning ticket base but especially to be able to welcome new ticket holders and fans who were brand new to Belleville and who were excited to enjoy professional hockey close to home.” 

As the Quinte region continues to grow, the Senators are working tirelessly to build their brand and reputation with fans and local businesses.

“There is no greater pride than successfully working with our corporate and community business partners, ” Cochrane said. “We strongly believe in the value and potential benefits of an investment in professional sports in our area.  Whether it’s with a pair of tickets for personal use or a set that a business might want to use for employees or customers, we love to be able to provide an entertainment option that works in a variety of ways.  We’ve also recently developed some small business advertising options that can provide a unique way for a business to partner with the organization and provide value for them in a way they may not have known would be possible.”

If you are interested in our advertising packages geared toward businesses in our community or would like to learn more about our exclusive Season Ticket Member benefits, you can click here.

Submitted by: Joel Vanderlaan (@Joelvanderlaan)